How Successful Franchises Use Social Media
Social Media for Franchises
Social media continues to attract a great deal of attention, and it seems everyone from celebrities to politicians tweets, blogs and posts. Facebook, once the province of college kids, now claims 750 million active users across all age and income groups. How does all this networking apply to businesses? Social media for franchises can be valuable when establishing a web presence.
- Blogs. A blog can introduce consumers to your company or give pertinent information about topics related to your business. An auto parts company, for example, might blog about an ongoing sale, or might help consumers prepare their vehicles for winter weather. By giving customers information they can use in an easily understood format, you engage them on a practical level. Blogs generate traffic and help customers get to know you. A customer who is engaged and familiar with your company is more likely to be loyal.
- Facebook. Facebook allows you to connect with your customers in a lighthearted way, while sharing valuable information and promotions. By updating your Facebook profile several times a week, you will stay on your customers’ “walls” and on their minds. Drumming up interest by collecting Facebook “fans” is a great way to seed the market, and many franchisees find they generate a fan base even before they open. Offering discounts for “liking” your Facebook page creates interest.
- Twitter. With Twitter, you can build a following by offering coupon codes, or even holding a contest that users can enter by following you. Then keep your followers’ interest by tweeting blurbs about your business or helpful tips about your industry several times a week. Staying on your customers’ minds is always a positive thing.
- LinkedIn. If you are looking to connect in professional setting, LinkedIn is the way to go. The world’s largest business networking site, LinkedIn has more than 100 million users. That is a fantastic database to have at your fingertips and a great way to find new employees, since companies can post jobs on the site.
- YouTube. With the average person spending 15 minutes each day on YouTube, this video site can generate a huge return on your investment. Create videos that entertain with useful and relevant information, and your franchise can produce an audience appreciative of and receptive to your product. YouTube is free advertising, only requiring the time and effort of creating videos. Be sure to customize your YouTube channel, using your company’s branding and colors, and include pertinent links. Organize videos in easily accessible play lists. Then promote your YouTube channel elsewhere, cross-marketing via your Facebook page, Twitter account and your blog. YouTube offers free analytical tools that give you valuable information regarding stats and demographics. Analyze your audience’s viewing habits and monitor comments to build community and identify potential problems.
Franchises that promote their businesses through social media often report success. Social media can promote brand awareness and generate interest and sales with little investment. Learning to use this valuable tool benefits your company and helps push your business toward the future.
Interstate All Battery Center
Are you interested in becoming a battery expert and joining a successful franchise system? Consider franchising with Interstate All Battery Center®. People have trusted the Interstate Batteries® brand since 1952, and its award-winning franchise system can help you claim your piece of the growing battery market. Request your Franchise Information Packet today. You can also learn about us in the news section and on Facebook, Twitter, LinkedIn and YouTube.
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Like the concept, would need to know how to use it in an effective way.