Interstate Commercials Win Advertising Awards
Interstate Batteries’ most recent TV commercials have been winning acclaim from the advertising community.
So far, “Pinball” and “Tight Fit” have combined for five awards:
Telly Awards (silver is their highest award):
“Tight Fit” won the Automotive commercial category with a Silver award
“Tight Fit” also won the Use of Humor commercial category with a Silver award
“Pinball” got a bronze in the Automotive category for online commercial
“Pinball” got a bronze in the Use of Humor category for online commercial
Dallas Society of Visual Communications:
“Pinball” won the DSVC bronze award
Production of the commercials involved dozens of hard-working people – enough for a feature-length film! Congratulations on a job well-done and building the brand.
Oklahoma Slated for All Battery Expansion
Congratulations to Mark Smiling, Interstate All Battery Center’s newest franchisee. Mark recently signed two franchise agreements for Owasso and Muskogee, Oklahoma.
Welcome to the All Battery team, Mark!
From left: Interstate All Battery Director Jim Eades, B2B Salesperson John Rieck, franchisee Mark Smiling and Interstate All Battery VP Scott Miller
Sioux Falls Grand Opening to Benefit Children’s Inn
Interstate All Battery Center in Sioux Falls, S.D., will hold its grand opening this weekend, benefiting the Sioux Falls Children’s Inn.
Visitors are encouraged to bring a non-perishable item for the Children’s Inn, and in return they’ll receive a free 24-pack of AA batteries.
The Children’s Inn was established in 1977 as an emergency shelter for children in Sioux Falls who were victims of abuse and neglect. It opened as an unfurnished bungalow provided by Avera McKennan Hospital, and it was one of the first 10 abuse shelters in the United States. Since its humble beginnings, the Children’s Inn has expanded its programs and services to women and children who have been victims of domestic violence.
Sioux Falls radio station KRRO (103.7 FM) will broadcast live from the store on Friday from 11 a.m. to 1 p.m. and hold a drawing for two qualifiers in KRRO’s Dream Garage Giveaway. Interstate All Battery Center has donated a year’s worth of batteries (up to $500) for the giveaway. Visitors to the grand opening can also register for drawings later in the year for a new Chevrolet pickup and a Harley-Davidson motorcycle.
Interstate All Battery Center – Sioux Falls
Grand Opening
2900 W. 12th St.
Sioux Falls, S.D., 57104
605-274-3363
Grand Opening hours:
Friday, June 18, 7:30 a.m. – 5 p.m.
Saturday, June 19, 9 a.m. – 3 p.m.
Franchisee Rands to Expand All Battery Concept in Vegas
Congratulations to Steve Rands of Las Vegas, on his recent All Battery Franchise signings.
Rands, an Interstate Batteries Distributor for 35 years, will open two All Battery Center locations in the Las Vegas market. He currently runs All Battery operations in the area out of his warehouse.
“I think it’s a great opportunity to expand the market and expand what we’ve been doing for 35 years,” Rands said. “I think there’s a lot of potential here.”
Rands said he was inspired to expand his All Battery presence after visiting the Phoenix area, which has seen several All Battery Center retail locations open in the last few years.
“I’m impressed by the number of stores in Phoenix now, and there are a lot of similarities between Phoenix and Las Vegas,” he said.
Franchisees: Why we chose Interstate All Battery Center
Interstate All Battery Center franchisees David Clements and Rick Suydam talk about why they chose Interstate and what they look forward to as franchisees. Clements will open his store in Houma, La., and Suydam’s store will be in Hartford, Conn.
Interested in becoming an All Battery franchisee? Request your franchise information packet today!
Interstate Batteries Extends Relationship with Joe Gibbs Racing
Interstate Batteries announced today that it has reached an agreement on a long-term extension of its sponsorship package with Joe Gibbs Racing (JGR), which paves the way for one of NASCAR’s longest-standing partnerships to surpass the 20-year milestone.
Interstate Batteries first established its sponsorship of JGR prior to the 1992 season, enabling the start-up team to open up its doors for competition in time for that year’s season-opening Daytona 500.
The sponsorship will continue to include six races as primary sponsor of the No. 18 NASCAR Sprint Cup Series Toyota Camry driven by Kyle Busch, as well as one NASCAR Nationwide Series event each season. In addition to the seven total primary sponsorships, Interstate will continue to have promotional rights with all of JGR’s drivers, specifically, Busch’s teammates, Denny Hamlin and Joey Logano, under their Team Interstate platform.
“After almost 20 incredible years in our sponsor relationship, we’re thrilled to continue working with Joe Gibbs Racing and driver Kyle Busch,” said Jane Koenecke, Vice President of Creative Communication & Events for Interstate Batteries. “This partnership reflects Interstate’s promise of delivering outrageous dependability. With 14 Sprint Cup victories in the No. 18 car, we know we can depend on JGR and Kyle to help Interstate dealers sell more batteries by increasing consumer engagement with our brand.”
“We have been blessed by our relationship with Norm Miller and Interstate Batteries,” said Joe Gibbs, owner of the team that bears his name. “They took a chance on us 19 years ago as our founding sponsor, and the partnership has been outstanding ever since. They are a great example of the type of relationships we seek to build with our partners, and we’re thrilled to have them continue with us.”
As the founding sponsor of JGR, Dallas-based Interstate Batteries has experienced plenty of highs as primary sponsor of the team’s flagship No. 18 car.
Those include a Daytona 500 win with driver Dale Jarrett in 1993, 24 total race wins with former JGR drivers Jarrett and Bobby Labonte and current driver Kyle Busch, and the 2000 NASCAR Sprint Cup Series championship with Labonte.
Interstate Batteries is currently in the 19th season of its partnership with JGR, and the company has joined the family-owned team in victory lane at 12 different racetracks in the last 18 seasons, including such prestigious venues as Daytona (Fla.) International Speedway, Indianapolis Motor Speedway and Charlotte (N.C.) Motor Speedway.
Interstate All Battery Franchise note: Kyle Busch will drive the No. 18 Interstate All Battery Center Toyota Camry in the Coke Zero 400 July 3 at Daytona.
All Battery franchisee on why she chose Interstate
Interstate All Battery Center franchisee JoAnne Keith will soon open her family’s store in Arlington, Texas. In this interview, she talks about why her family chose to open an All Battery franchise and why she thinks Interstate is a strong name.
In the coming days, we’ll have interviews with two other recently signed franchisees. Stay tuned!
All Battery franchisee featured in interview on recycling
Interstate All Battery Center franchisee Rodney Swope was interviewed recently by Cincinnati Maintenance’s Les Fultz on battery recycling.
Interstate Batteries is the No. 1 battery recycler in the United States and is a great destination for all your used household batteries.
Recycling used batteries from Les Fultz on Vimeo.
Interstate All Battery Center honors elementary schools for recycling efforts
Interstate All Battery Center franchisee Nancy Breen, who operates stores in Ames and Cedar Rapids, Iowa, partnered with the University of Northern Iowa & Recycle Reuse Technology Center earlier this year to encourage elementary school students in Cedar Falls, Iowa, to collect old batteries for recycling.
At the end of the week-long campaign, the total number of batteries was weighed to see which school collected the most, and the winner was awarded an ice cream party. Together, students collected 12,876 pounds of batteries!
On May 20, Nancy’s All Battery Center team planted trees at four Cedar Falls elementary schools to recognize students’ participation in the program.
Congratulations to the newest All Battery Franchisees
Congratulations to the newest members of the Interstate All Battery Center family. In the last week, three new franchise agreements were signed:
- David Gigowski in Lakeland, Fla.
- Rick Suydam in Hartford, Conn.
- David and Sue Clements in Houma, La.
Thank you for becoming franchisees, and we’re excited about your future with Interstate All Battery Center.
From left: Interstate Batteries Senior VP of the Independent Distributors Group Mickey Elam, Chairman Norm Miller, Bernita and David Gigowski and Interstate CEO Carlos Sepulveda
From left, Interstate All Battery VP Scott Miller, franchisee Rick Suydam and All Battery Director Jim Eades.
From left, Jim Eades, franchisees David and Sue Clements, and VP Scott Miller.
