Interstate All Battery Centers Energize Car Wash Traffic

Posted by admin

June 16, 2008

May 14, 2008 - (DALLAS) – At the recent International Car Wash Expo, nearly 500 car wash owners and operators crowded the Interstate All Battery Center booth to find out more about a visionary business model created by Orion, Michigan car wash owner and IABC franchisee Mike Ceritano.

Ceritano, a former Detroit automotive executive and current owner of Alexander’s Car Wash, became the first car wash owner earlier this year to combine an IABC with a car wash business.
“Between the car wash, auto detailing, windshield installation and gas station, I have 8 – 10 thousand cars on my lot each month, and I wanted to maximize my opportunities with those customers,” said Ceritano. “I researched a number of franchises, and was attracted to Interstate All Battery Center because of their great concept, impressive track record and rock-solid reputation in the auto industry.”

Through IABC, Ceritano’s business offers more than 13,000 kinds of batteries, from laptops to hearing aids to cameras to cars, guaranteed 15-minute car battery installation in his new auto install bays, one stop energy shopping and high quality batteries. To cross-promote the businesses, all Alexander’s car wash customers will receive a free battery check, and car battery customers will get a free car wash.

Powered by the nation’s top name in replacement car batteries and America’s growing appetite for portable electronic devices, IABC has been named to the Franchise Business Review’s Top 50 for mid-size franchise concepts. IABC franchises have doubled their sales in the past two years, and the number of franchises has grown by 100 percent during the same time period.

“Mike exemplifies all the characteristics that we look for in a franchisee – he’s a savvy businessman with extreme integrity, sound business ethics and a mission statement that puts a premium on superior value system,” said IABC Director of Franchise Development Justin Darland. “We are impressed that he has created a mix of services including IABC that will serve as a model for success to his fellow car wash owners and operators around the country.”

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