Interstate All Battery Center Hosts Its Largest Franchise Convention
Interstate All Battery Center (IABC) recently completed its national franchisee convention in Dallas where franchisees from across 30 states, Canada and Puerto Rico gathered to listen to Interstate Batteries’ experts discuss strategic marketing, targeted reconnaissance, optimized B2B strategy and retail expansion with a focus on gaining market share.. The conference’s theme, “The Perfect S.T.O.R.M.” outlined the $1 billion company’s plan for aggressive growth and creating awareness about power solutions in its stores.
“This is a 50-year old proven national brand that continues to attract franchisees. We are on track to attract many new franchisees in next year and create new ideas for the future,” said Interstate All Battery Center Vice President Mickey Elam. “Our current and future franchisees understand there is untapped potential in this category. With Americans searching for alternative power sources, the need and interest for battery power has expanded, which relates to our concept’s potential.”
IABC is powered by the nation’s top name in replacement car batteries, and was recently listed #20 of Franchise Business Review’s Top 50 franchises for midsize class concepts, as well as one of the “Top 400 Private Companies in America” by Forbes magazine. The FBR50 ranking was announced in front of IABC’s franchisees during the conference, who each received a custom-made lapel pin signifying this important mark in its franchise history. Elam added Interstate All Battery Centers have doubled its franchisees since last year through either through larger investments by current franchisees or enlarging the concept’s presence in other markets.
One highlight of the franchise conference was signing three new franchisees to the IABC team. Two of the deals will expand the territories of current IABC franchisees, Dan Hartel in the Minneapolis metropolitan area and Kirk Sneeden in Cedar Rapids, Iowa/Rochester, Minn. The third brings automotive industry veteran Michael Ceritano into the Interstate family in Lake Orion, Mich.
Other highlights of this year’s conference were:
• 2008 Franchise Business Review results – IABC named #20 in the Top 50
• Rookie of the Year – Eduardo Fernandez, San Juan, Puerto Rico
• IABC Store of the Year – Ames, Iowa overseen by Matt & Nancy
Breen
• Keynote address by Jim McIngvale, known as “Mattress Mack” from Gallery Furniture in Houston
“With our commitment to extreme customer service and meeting the increased demand for power solutions, Interstate All Battery Centers is growing rapidly,” said IABC Director of Franchise Development Justin Darland. “As Jim McIngvale said to close our conference, Interstate Batteries not only stands by our slogan to have it, find it or build it, but our franchisees and suppliers also live it. That understanding of our business model and mission creates an avenue for reaching our goal of adding 100 locations in the next three years.”
Interstate All Battery Center
Are you interested in becoming a battery expert and joining a successful franchise system? Consider franchising with Interstate All Battery Center®. People have trusted the Interstate Batteries® brand since 1952, and its award-winning franchise system can help you claim your piece of the growing battery market. Request your Franchise Information Packet today. You can also learn about us in the news section and on Facebook, Twitter, LinkedIn and YouTube.
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