Frost & Sullivan Recognizes Interstate Batteries with the 2007 United

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September 10, 2007

PALO ALTO, Calif.–(BUSINESS WIRE)–Interstate Battery System of America’s (Interstate Batteries) brand has emerged as the market leading battery in Frost & Sullivan’s independent research – 2007 United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Replacement Parts. Based on this research, Frost & Sullivan has recognized Interstate batteries as the “Best Batteries” among Interstate’s top competitors.

The results of this research clearly demonstrate the strong reputation that Interstate Batteries enjoys among the U.S. automotive technicians. When benchmarked against competition, significantly more automotive technicians (59 percent) prefer Interstate batteries and perceive them to be the “Overall Best Brand of Batteries.”

“Further supporting the preference for Interstate batteries, nearly six out of 10 U.S. automotive technicians reported future intentions to purchase the brand,” notes Tonya Fowler, Frost & Sullivan’s Director of Competitive Benchmarking Services. “Specific factors influencing this predilection include the battery’s quality and durability, the way that Interstate stands behind its product with a superior warranty, and its retail availability coast-to-coast.”The results of the study distinctly recognize the extraordinary commitment that Interstate Batteries. has shown to the development of its automotive batteries through the Interstate Batteries brand.

It is this significant attribute that has earned Interstate Batteries the top preference among U.S.automotive technicians, who are a demanding and powerful reference group and who have the abilityto influence the purchases of not only their garages/shops, but also professional colleagues and customers. Almost nine out of ten (87 percent) survey respondents are purchase decision makers for their garages/shops.

“The favorable evaluation that the Interstate Batteries brand received is expected to further support its acceptance and prominence within the U.S. automotive technician community,” says Fowler. “It is in recognition of Interstate Battery System of America, Inc.’s commitment and dedication to providing a consistently high quality and durable product that Frost & Sullivan presents Interstate Batteries’ brand with the 2007 U.S. Automotive Technicians’ Choice Award for Best Batteries.”

The Frost & Sullivan Automotive Technicians’ Choice Award for Best Batteries is bestowed each year upon the company that has demonstrated excellence in its Automotive Battery products. The Award recipient has distinguished itself through its proactive strategies that position it to emerge as an industry leader.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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