Daytona race offers big exposure for the Interstate All Battery brand

Posted by Interstate All Battery Franchise News

on July 29, 2010

For Interstate All Battery Center, the July 3 Coke Zero 400 was more than just a race. It marked the debut of the No. 18 Interstate All Battery Center car, driven by Kyle Busch! By sponsoring the car for this race, Interstate All Battery Center (and its strategic partners) gained lots of exposure. Consider:

Estimated attendance at the race: 174,000
Estimated total TV viewers (TNT): 6.1 million

Kyle led the race for 23 laps until an unfortunate accident on lap 103 ended his night early. But coverage of Kyle – and the accident – gave the Interstate All Battery Center logo lots of airtime!

Fans were also interacting with Interstate All Battery Center on social networks during the race. The official Interstate Batteries Twitter account (@interstatebatts) gave “behind-the-scenes” information and photos, and several trivia contests on our Facebook page generated hundreds of entries – and drove participants to our list of All Battery Center locations.

San Diego’s Ron Cummings got to attend the race as the winner of Interstate All Battery Center’s 2009 Rookie of the Year award, and Aurora, Nebraska, franchisee Lee Danhauer was also rewarded tickets for his store’s performance.

Watch the video below for fun behind-the-scenes footage of the Daytona race weekend:

Interstate All Battery Center

Are you interested in becoming a battery expert and joining a successful franchise system? Consider franchising with Interstate All Battery Center®. People have trusted the Interstate Batteries® brand since 1952, and its award-winning franchise system can help you claim your piece of the growing battery market. Request your Franchise Information Packet today. You can also learn about us in the news section and on Facebook, Twitter, LinkedIn and YouTube.