Archive for November, 2011

Cincinnati Interstate Battery Franchisee, Showing Business Leadership Characteristics, Awarded $15,000

Rodney Swope was close to signing a major business customer with 30 stores around Cincinnati. The problem? To effectively serve the customer, the Interstate All Battery Center® franchisee would have to hire several new employees and lease an additional delivery vehicle – and incur a significant amount of debt. Thanks to an award from a [...]


Edmonton All Battery Center® Powers Fire Safety

The Interstate All Battery Center® in Edmonton, Alberta, teamed up with the city’s fire rescue services, Edmonton Fire Fighter’s Union and the Canadian Home Builders Association in October by sponsoring a key piece of the Edmonton Smoke Detector Program. The program provides protection to residents from home fires by inspecting existing smoke detectors in older [...]


Interstate Batteries Commercial

Interstate Batteries’ three most recent 30-second TV commercials support local stores in growing shares in their market. These new ads deliver on several things we wanted to accomplish. 1)     First of all, we wanted to be true to our brand and deliver on our brand purpose of “Powering the things that make life better.” The [...]


Common Household Batteries you should always have on Hand

Waking up to your cell phone’s alarm, brushing your teeth with an electric toothbrush, checking your watch, and opening the garage door – A typical morning routine, right?  What if all of these items required plug-in electricity instead of batteries? Then what if the power went out? Your day would start out pretty different without [...]