Archive for May, 2011
Trade Show Marketing Plan: Five Tips for Standing Out
A trade show can be very profitable, or it can be a waste of time and money. Having a trade show marketing plan can determine your success or failure. The experts at Interstate All Battery Center® offer several tips to make sure you get a clear return on your investment. Project clarity. Your booth should [...]
Franchise Marketing Strategy: Leveraging Email
In terms of franchise marketing strategy, email is effective, inexpensive and easy. It is important to know how to run an effective email marketing campaign or it can fall flat. Here are some guidelines to follow when launching an email marketing campaign: Respect your customers. Do not purchase a list. Collect customer email addresses by [...]
