Archive for March, 2011
Funding for Franchise Owners Topic of IFA Summit
The International Franchise Association announced it will cohost a Small Business Lending Summit April 7 in Washington, D.C. The summit will address concerns from IFA members about access to funding for franchise growth in 2011. According to a recent IFA member survey, “39 percent of franchisors report that more than 50 percent of their franchisees [...]
How to Conduct a SWOT Analysis
When you’re planning out a business opportunity, you want to do everything you can to ensure your success. Proper planning is the first step, followed by execution of those plans. In order to properly define your business model, it’s important to do a SWOT Analysis before undertaking any potential business venture. What is a SWOT [...]
5 Marketing Tips for Small Businesses
Any small business owner will tell you that running her own show can be challenging and rewarding at the same time. Establishing yourself as a local leader in your industry takes more than elbow grease – it takes strategic planning from a marketing perspective. To help you make the most of your business opportunity, here [...]
Get Schooled: Interstate All Battery University Franchisee Training
As one of the leading experts in the battery industry, we take our product knowledge very seriously. That’s why we created Interstate All Battery University franchisee training for those who are embarking on a business opportunity with us. Interstate All Battery University’s foundation is based on strength through the principles of Consistency, Branding, Planning, Research [...]
Building the Brand Locally is Rewarding
As a small business operator, creating awareness for your brand can be challenging. However, with proper planning, building a small business brand can be enjoyable – and even rewarding. Such is the case for Tom Honnald and his team. Honnald owns an Interstate All Battery Center franchise in Boise. Each year, the area hosts the [...]
Battery Market Projections: Powering the Future
Battery market projections show the battery business growing to an $86.2 billion industry by 2012. With our ever-expanding options for battery-powered electronics, the battery business is powering the future. To learn more about forecasts for the battery industry, watch the video below, or you can read our post on considering a battery industry franchise. LinkedTube
Battery Organizer and Tester Recommended by HGTV’s Kelly Edwards
HGTV’s Design on a Dime darling Kelly Edwards is currently completing a 10-city tour across the U.S., sharing spring-cleaning tips with viewers. At the top of her list is organizing your batteries with Interstate Batteries’ battery organizer and tester. Click the image below to view the video. To answer the anchor’s question, yes, the battery [...]
Franchise Advertising Textbook Features Interstate All Battery Centers
We didn’t write the book on franchise advertising, but we certainly appeared in one. Interstate Batteries All Battery Centers landed in a textbook tutorial on best practices in small business marketing and franchisee advertising. In “Integrated Advertising, Promotion, and Marketing Communications,” authors Kenneth Clow and Donald Baack had the following to say about Interstate Batteries: [...]
Consider a Battery Industry Franchise
If you’re looking for a small business franchise opportunity, but you haven’t considered the battery industry, maybe you should. Expected to grow to an $86 billion industry by 2012, the battery industry is burgeoning due to our dependence on batteries as a power source. Interstate Batteries All Battery Centers carry everything from car and forklift [...]
How to Conduct a Competitive Analysis for a Small Business Franchise
Every small business franchise has competition, and those businesses that ignore their competitors do so at their own peril. Conducting an in-depth analysis of your competition enables you to evaluate their strengths and weaknesses and helps you more effectively position yourself and your business in the marketplace. To conduct a competitive analysis, follow these four [...]
