Top 10 Community Involvement Ideas for Businesses: No. 2 Following Your Heart
People like to do business with companies they feel support their belief systems and work toward common goals. As a locally involved citizen, you will connect with your community in a more meaningful way. This connection creates a mutually beneficial experience, which enhances your community while helping to grow your business. So, show it. When you get involved in your community, you create a circle of benefits: The community improves, the community feels a connection with you and your business grows. Often, as you take a franchise opportunity, you need to start thinking about your community outreach in order to make the community aware of your new franchise. Here are some community involvement ideas for businesses to connect more deeply with the people in your community:
Sponsor school events.Whether a science fair, a talent show, a book drive or similar event, your participation in school events make for perfect opportunities to give back to the community while promoting your business.
Volunteer! Encouraging volunteerism among your employees, and volunteering personally, is a great way to improve the local community. Have a companywide volunteer day. They are great team-building exercises that make a big impact on your local neighborhood. Participate in a Habitat for Humanity home, spend a day feeding the hungry or sign up to work in the community garden. Volunteer: It’s good for the soul and good for the community.
Partner with a charity.Hosting a charity event helps a cause and fosters interest in your business. Another great way to help a charity is though cause-related marketing, which promotes a cause while benefiting a business by improving consumer perception. According to a Cone/Duke University study, 89 percent of Americans say they would be more likely to switch brands in favor of a brand that supports a good cause.
Feed the hungry.Organize a canned good drive, perhaps offering a discount for customer participation. Donate to a local food bank. Get a group of employees together and man the local soup kitchen for a day. At Christmas, “adopt” a needy family through a program like “Angel Tree,” to make a big difference in someone’s life.
Adopt a block.Even if your town does not have an official program, schedule one afternoon a month for an all-staff event that involves cleaning up a block on your street. Sweep sidewalks and pick up trash while wearing company T-shirts.
Giving back locally promotes your business while making a positive impact on people’s lives. It also builds morale among your staff members, and this is no secret to Interstate Batteries®. The company has always been committed to community outreach and encourages the same sort of involvement among its franchisees. Visit our website to learn more or join the online community on Facebook or Twitter and share your ideas on ways to give back.
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